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Originally Posted by rojokona
I am a new coffee farmer that has plenty of coffee beans here in Kona Hawaii. It is slow going getting people to our website and buying coffee. We really do have a great tasting coffee.
roy
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Hi Roy,
I think your website needs a good re-design, then you need to have social networking accounts like Facebook & Twitter and create conversations about coffee in general, and periodically about your farm specifically.
As with many things in marketing, they say you should follow the 80/20 rule ... so 80% of your interactions should be informative, personal & valuable while 20% can be selling & promotions. Some companies do it even less and you just have to perform a little trial and error to see what works best with your target clientele.
I hope that helps some :-)
Cheers,
Chase.